Topic page for Mobile marketing at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Mobile marketing articles and analysis

Articles: 565 Results
Facebook: mobile now accounts for 80% of ad revenue
January 28, 2016 by Ben Bold

80% of Facebook's ad revenues driven by mobile as profit more than doubles... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Facebook: confirmed plans to offer video contributors a share of ad revenues
July 03, 2015 by Arif Durrani

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that

Jutkowitz, Spiegel, Steinberg, Sorrell (l-r): announced the launch of a content agency, Truffle Pig (copyright AD)
July 02, 2015 by Arif Durrani

Cannes hosts marriage of old and new media

Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.

Arif Durrani, head of media, ±±¾©Èü³µpk10 / editor of Media Week
July 02, 2015 by Arif Durrani

Digital advertising needs to confront issues of trust

It was not long before talk in Cannes last week turned to the small matter of the $25 billion media

Pimm's: dynamic ads invite consumers to nearby pubs and bars
June 24, 2015 by Ben Bold

Pimm's digital posters tell consumers where there's pub space to grab a glass

As if an alcoholic drink ad on a hot summer's day is not enticing enough, this billboard not only features

Verizon completes $4.4bn aquisition of AOL: Tim Armstrong hails 'seminal moment'
June 23, 2015 by Arif Durrani

Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment'

Verizon, the US technology giant, has successfully completed its $4.4 billion acquisition of AOL less than seven weeks after the

Graham Moysey: head of international at AOL
June 22, 2015 by Arif Durrani

Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head

Pinterest: users will be able to use the ‘buy it’ button to purchase items without leaving the site
June 18, 2015 by David Benady

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

Twitter UK: appoints PHD
June 12, 2015 by Arif Durrani

Twitter UK appoints PHD to handle first media brief

Twitter has named Omnicom's PHD as its first retained media agency in the UK after a competitive pitch.

Arif Durrani, head of media at ±±¾©Èü³µpk10, editor of Media Week
June 11, 2015 by Arif Durrani

Facebook's evolution could help encourage better ads

During last week's thought-provoking Media360, there was one conversation in particular that stayed with me to the point where I